They say a picture speaks a thousand words, and the same is true of video. This week we decided to parody Apple’s famous “Get A Mac” ad campaign by applying it to the load balancing and ADC industry.
This message is as much for people who buy load balancers as it is for those who sell them.
Nothing demonstrates the need for elasticity and scale like the Holiday Season. Manufacturing, distribution, and eCommerce companies experience a huge spike in their business, but nobody feels the pressure more than the big guy up North. You know—the jolly fellow, red suit, white beard—ring a (jingle) bell? It’s Santa Claus!
We haven’t expected much from our load balancers in the past. And why should we? Traditional load balancers had a relatively simple job (e.g. distribute traffic, SSL, some content switching), and functioned relatively well. End of story.
I originally joined Avi Networks because I believed they had a robust, software-defined application delivery solution. It could do everything F5’s physical load balancers could do… or so I thought. After one week on the job, I’ve realized that Avi Networks only cuts costs by up to 70% only because you aren’t paying for hardware—hardware that can do a lot of things that Avi Networks just can’t do.
Enterprises must undergo a digital transformation. It is not a matter of if, but when. And most IT organizations are choosing now as the time.