Humans are compulsive comparers. We have a natural propensity to view things in our day-to-day lives by setting them against each other. It helps us to choose the most desirable option, prevents us from getting ripped-off, or even fuels our drive to innovate and improve. Let me touch on that last benefit conferred by our urge to compare. Last week, my colleague Rob Duncan waxed eloquent about the characteristics of IT champions at many enterprises. These champions exemplify Gartner’s Mode 2 IT behaviors by innovating with new technologies and IT practices. They compare their status quo to choices that can position their organizations to better compete in their industries by compressing time-to-market, lowering costs, and improving their responsiveness to internal customers. So, we asked a few of our customer champions about comparisons that drove their decisions for application delivery and services and their choice of the Avi Vantage Platform. Across the board, a few common themes came up when they described how they were able to shift focus from the tactical, task-oriented handling of appliances to the much more strategic approach of managing applications.